The name Freeform was given to these Scandinavian-influenced asymmetrical and elliptical shaped vases conceived in the early 1950's and produced from 1956. The design policy at Poole during this time involved close co-operation between designer, thrower and artist. Painted designs by Alfred Read and Ruth Pavely were informal and well adapted to the irregular curved surfaces of the freeform range.
Guy Sydenham had joined Poole Pottery in 1931, completing a 7 year apprenticeship working alongside James Radley Young, John Adams and Truda Carter and finally left the pottery in 1977. He was instrumental during this time in combining the traditional pieces required for mass production whilst creating more adventurous pieces of one off works of art.
"People have to be led away from wanting what is traditional" [Guy Sydenham]